The Eys Are on The Cursor

According to eye-tracking and mouse behavior studies provided by Carnegie Mellon University's Human-Computing Interaction Institute and the Psychology Department: - About 98% of ALL users look at the cursor when they go to a site. - 88% of the regions not gazed at by the eye were not visited by a cursor.- A user's eyes and the cursor are engaged 84% of the time! As a user moves the mouse their eyes follow, even if it's to find out where the cursor is on the screen —conclusively linking the two. Thus, an ad served through a cursor is a direct connection to the user with a higher likelihood of being viewed compared to standard Internet ads. Our patent protection allows us to strictly limit both the websites allowed to show cursor ads and the number of cursor ads shown per day. This exclusivity preserves the impact of cursor ads.